Project Overview
Boosting engagement and driving enrollments through smart digital strategies.
Lighthouse Academy Canada needed an all-encompassing digital marketing approach to increase student enrollments, improve online visibility, and strengthen its connection with prospective students and their families.
What We Did
Content Creation
- Crafted engaging blogs and website copy tailored to their audience.
- Highlighted the academy's unique programs and values.
Search Engine Optimization (SEO)
- Implemented local SEO strategies to dominate regional searches.
- Boosted organic website traffic through high-ranking keywords.
Social Media Marketing
- Designed and executed campaigns across Facebook, Instagram, and LinkedIn.
- Used interactive posts to drive engagement and build a loyal online community.
Email Marketing
- Designed personalized email campaigns focused on event notifications and enrollment updates.
- Achieved impressive open and click-through rates with compelling subject lines.
Graphics Design
- Delivered professional, branded visuals for social media, campaigns, and email.
Meta Ads & Google Ads
- Ran enrollment-focused ad campaigns targeting specific demographics.
- Optimized ads for maximum ROI and conversions.
Results
65% increase in website traffic within 3 months.
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Achieved a 30% rise in enrollments during the campaign period.
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Boosted social media engagement by 40%.
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